Trade show planning/exhibit
Richwood Industries, Inc., Grand Rapids, MI

A last-minute opportunity to use a major regional biannual trade show to introduce a brand-new product offering drove a crash campaign that had to be well-executed--4 weeks to go from speculating on product name to full-blown presentation including newly designed product logo on premiums and print, real-life constructed samples and staged photography for centerpiece of the 30-foot exhibit.