A logo is an important marketing tool, and there are few things I find more satisfying than arriving at just the right image to fit a client’s business, one that’s a delight to look at and use, and that enhances a business or organization’s standing over time.
The process of crafting the visual symbol upon which brand is built begins with a discussion of your company's business goals and projected market. It's important to get a feel for company culture and "personality": a sense of where and how the brand will be projected and to whom.
After a budget for the project is agreed upon, a series of design drafts are developed and refined until we have a winner...and graphics are prepared for various applications.
With a thoughtfully designed logo, you have a foundation for your brand, and everything you use in your business from business cards to T-shirts to brochures to building signage can be designed to present a coherent and effective image.
“Jan created my MindProd logo, print identity pieces and my website. She lends a unique flair to her clients' requests for image materials - with a crisp graphic sense that's not overbearing. Her designs state who you are and what you do in a precisely packaged visual impact message - and it is amazing what she can do on a budget! I highly recommend Jan and J.R. Underhill Communications.”
“Thank you for the prompt, professional layout of all of the projects we've given you! The hand-out materials are so well-done, and it really makes my job so much easier.”
“Jan helped me conceptualize my Web site, designed it, and helps me maintain it. The best compliment I can give her is that my clients think it's a great site that accurately reflects my company. Easy to work with, responsive, creative, supportive, flexible, and reasonably priced -- these all apply to Jan.”
“As I started my career in design, I had the privilege of working with Jan and J.R. Underhill. She was a mentor and held my hand as a young professional. Her insight and professionalism is something that I have come to appreciate even more over the years. Jan's relationships with her clients is not only providing great creative, but solid strategic planning. I highly recommend working with Jan as a creative partner or communications resource. Her years of experience will surely benefit both parties.”
“Jan Underhill’s designs are crisp, creative and out-of-the box. Just take a look at her website for a great example of the kinds of innovative design you’ll get for your nonprofit organization or business. From big projects to small – and large format down to business cards – Jan brings a wealth of knowledge and an extensive history of proven performance to her work.”
“Jan is an over-achiever for customer satisfaction. Not only can she provide solid design guidance and document preparation, she is also an excellent copy editor and consultant for marketing content. I would recommend her for any combination of marketing and/or print design needs.”
“I just wanted to thank you for your help, good sense, and good taste. There are too many businesses around that will design a look for you according to their impressions of where you're at instead of listening to where you want to be and putting it together from there. You're not one of them!”
“Thanks for the fine job you did on this ad—the client was very complimentary and very, very happy!”
“Jan is like a member of our team. Because she understands what we do, she is able to provide great customer service and quality work for a reasonable fee. Oftentimes the timeframes are quick, and Jan has always come through.”